About Us

Andy is a qualified clinical hypnotherapist and the former Research Director for the National Council for Hypnotherapy.

During his 30 years in industry Andy held several senior management positions working in Operations, Customer Services and Management Systems.  He has lectured at Bath University and performed charity work in South Africa which was recognised at a reception at Buckingham Palace in February 2010.

Andy trained as a clinical hypnotherapist at the Surrey Institute of Clinical Hypnotherapy under the direct supervision of renowned hypnotherapists Paul Howard and Paul White. He is a member of the National Council for Hypnotherapy and strictly follows their codes of conduct. Andy personally runs all  hypnotherapy and NLP sessions.

Andy is also the resident Clinical Hypnotherapist at The Wimborne Clinic.

Assured Effects Ltd

Assured Effects are based in Poole and Wimborne, Dorset. As well as  Hypnotherapy we offer Neuro Linguistic Programming (NLP) thearapy sessions, business coaching, life coaching, personal mentoring, career management, and training. We also offer personal fitness and diet instruction. For corporate clients we will come to your place of work.

Assured Effects Hypnotherapy

Andy Cox

Clinical Hypnotherapist HPD DHyp CHyp CNLP MNCH(Reg) MCMI

  National Council for Hypnotherapy

Andy Cox HPD DHyp CHyp  CNLP MNCH (Reg.) is a member of the NCH. Andy also served as Research Director for the NCH

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Hypnotherapy Sessions      

The Wimborne Clinic

Standard Sessions


Standard sessions last for 60 minutes and are usually held weekly until the issue is resolved.

Concessionary Fees


If a person is on income support, State Pension or is a full time student then we may be able to grant a Concessionary Fee. Concessionary clients can be seen only on weekdays between 10 am and 5 pm.  Please call to discuss.

Stop Smoking Therapy


Stop Smoking is a one session treatment which last between 90 minutes and 2 hours.  Free follow-up after-care is offered to re-enforce the changes.


Cancellation charges

Notice of cancellation must be at least 48 hours in advance. The full session fee will be payable if an appointment is cancelled with less than 48hours notice, unless of course there are extreme circumstances such as illness or accident.

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Hypnotherapy  Prices     

Prices Hypnotherapy

Mon - Fri

(9am - 5pm)


Initial consultation (up to 20 minutes)



Standard session



Smoking cessation (single session)



Weight control session



Slim and Trim

6 sessions (paid in advance)   



Weight control

4 sessions (paid in advance)



Virtual Gastric Band sessions

(4 x 60 mins)  



Skype Hypnotherapy session (60 mins)



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Hours of Business    

Normal Office hours are 9:00 am to 5:00 pm weekdays.  

The phone will still be answered (by a person!) up until 8:00 pm each evening and between 9:00 am and 5:00 pm on Saturdays.

Other Services    

All our services are tailor made to suit your needs.

Please contact us for further information for:

Neuro Linguistic Programming (NLP) thearapy sessions, business coaching, life coaching, personal mentoring, career management, corporate training. personal fitness training and diet/ nutrition advice.


We have clinics in Poole and Wimborne in Dorest.

We cover all of Dorset.

For corporate services we will come to your workplace - Nationwide.

To find your Dorset clinics click here

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Success Stories

Dear Andy, Thanks so much for all the help you gave me, I really felt confident and proud when giving my speech. Everyone loved it too including the wife! Thanks again, Mike  Public Speaking


I was extremely anxious about having surgery, as well as having issues with my self esteem. I was able to have major surgery without having a total meltdown and feel that my anxiety problems are slowly being sorted out!   Laura  Anxiety

For the task I charged you with - facilitating an anxiety-free build-up to the holiday, journey and arrival - I am pleased to report that I followed instructions to the letter and you scored 100%. If anything, I was a bit too relaxed!!!! Avril  Fear of Flying

Hi Andy  Thank you very much for all your help. It made such a difference in my life. I'm very happy person now and turn my anxiety into excitement. Thanks again  Anna  Anxiety

I am no longer a smoker. The hypnosis gave me the belief I could control the desire to smoke. Dave  Smoking

I've learned to be kind to myself, which changes everything, all the outlook at the world and myself.  I've stopped biting my nails, the habit I've had for 26 years, which is amazing and really great.  I found myself disgusted by biting my nails. I would not put it in or even near my mouth now Anna  Nail Biting


I am sleeping like a baby and not putting so much pressure on myself. Alison  Insomnia

I'm calmer and happier. I still experience the same circumstances but now I feel I can cope, and as a result, they are less of an issue. Tom  Anxiety


NLP for confidence issues, understanding empathy and changing behaviour. Undoubtedly, Andy's professionalism, kindness and calm delivery has helped to embed these ideas as well provide a positive people-oriented role model. Sally  Confidence

I look at people smoking with a kind of distain... I have nothing against them as people but I don't understand why they want to hold that thing between their fingers. Jon  Smoking

I no longer smoke, I have improved self esteem as a result, I feel healthier, I now do running and go to the gym, I have started a new relationship after many years on my own.  Bridget  Smoking

I am not a skilled public speaker - but now the idea of doing it doesn't fill me with dread. Patrick  Public Speaking

I have regained my form and my confidence. John  Confidence

It was all very useful, however the first session which helped with sleep was probably the best to start off with as it helped me to relax.  I am going out more, I am doing new things, even doing a new job.  I reached treatment goals and more!  John Insomnia

I was concern about my ability to be hypnotised and whether it would work, whether i could control things. It felt completely natural i was in complete control and would recommend it to anyone. Karen  Relaxation

hi just reporting in have lost 18lbs up to date and would like to say thank -you very much for your help will update with a picture as and when – Sandy Weight

Just have to write and tell you that after 23 years of NOT being able to fly after just two sessions with you I have just returned from the most awesome holiday in the algarve. I am a new woman and cannot believe that after weeks of sleepless nights and bouts of pure panic that I would be loving the take off the landing and taking photos of the most beautiful views and fluffy clouds lol. I've just booked the next holiday so once again a massive thank you for setting me free.....Shirley valentine here I come lol.   Gail  Fear of Flying

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Call us now on

0800 3134233

07951 159111