What’s Hypnosis?

What's Hypnosis - Assured Effects Hypnotherapy

Our patterns of behaviour are based on associations we have made from our thoughts to our emotions. Certain thoughts trigger certain emotions, and likewise, certain emotions can trigger certain thoughts.

Within hypnosis, you can learn to tune into your feelings and associate your thoughts with your feelings, and then learn to be more perceptive in your conscious waking state when a certain feeling or thought arises. In this manner, merely by recognising the connection of the thought and emotion, you are stopping the automatic, or trigger reaction. This is essential when dealing with behavioural changes.

The hypnotic state is a very natural state of physical relaxation and heightened mental awareness. We slide in and out of different states of consciousness all day long, and we often enter a hypnotic trance state while wide awake. One example of this kind of trance state is road hypnosis. When you are driving, you often slip into a trance state because of the constant movement of the car and the road going by.

Hypnotherapy allows you to make the changes you want to make, breaking bad habits and changing unwanted emotional responses.


What's Hypnosis - Assured Effects

What does hypnosis feel like?

You are deeply relaxed and calm, aware of everything happening around you. Like daydreaming or drifting off to sleep, it is a pleasant and enjoyable state. Following the hypnotherapy session you will feel wonderfully relaxed, and you may find that your sleep will be of a much better quality. 

What if I can't be hypnotised?

The only people who can't be hypnotised are those who don't want to be hypnotised, so don’t worry. Everyone else who wants hypnotherapy can be hypnotised, but the depths and response levels do differ from person to person.

I don't like the idea of having my mind being controlled.

You will always be in control at all times. Each person holds a protective mechanism of ethics, values, beliefs and identities, which protect you as an individual.

Will I be unconscious?

The word unconscious carries a lot of confusion. Because hypnotherapy deals with the unconscious mind this leaves a realm of ambiguity around the word unconscious. If you were unconscious you would not be able to hear the suggestion from the hypnotherapist. Hypnotherapy is a state of relaxed and focused attention, creating suggestions and commands directed to your unconscious mind for a conscious change. 

Will I know what's going on?

Yes. In the same way as when you are lying in bed in the morning, you can hear everything going on around you, but it doesn't bother you at all. It is not a loss of control; instead it is rather like a guide to your resources.

What's Hypnosis - Assured EffectsSo I am not asleep then?

Not at all. You will just be very relaxed and your awareness will be enhanced, not dulled.

Will I be made to do silly things like those you see on stage or TV?

Of course not. You will always be treated with the utmost respect, and your confidentiality will be safeguarded. Entertainment hypnosis relies on compliance, expectation from the audience and perception of what the audience expects.  

Can you guarantee me a cure?

Nothing in life is guaranteed, and it is not professional to offer one. However, you can be assured that as professionals all our therapists can indeed guarantee that they will bring all their skills, knowledge, experience and ongoing hypnotherapy training to bear in bringing you lasting relief in your problem.

Hypnosis is a pleasant state of deep relaxation. Hypnosis is about states of awareness, or alertness. The best way to work with the mind is in an altered state to the usual “got to get this done…and that done” state.  Being in a hypnotic trance is very much like daydreaming or meditation. Most people naturally go in and out of hypnosis every day without even thinking about it.

Have you ever found yourself absorbed in a book or watching TV, chatting with friends or loved ones - where time seems to fly by? Or perhaps you’ve been in a boring meeting where every minute seemed like an hour; or remember back when you were a child that night before Christmas or going on holiday when time seemed like forever?!


These are different “trance” states. We go into a trance state every time we are engrossed in an activity. We go into the relaxed “trance” state (which we use in hypnosis)  twice a day; drifting off to sleep and waking from sleep - that feeling when you don’t really want to open your eyes and can’t believe the alarm is sounding ..already.

Hypnosis is a process used to reach the sub-conscious mind


Hypnosis is the last port of call for most people - after everything else has been tried, because it is hard to believe it works. Yet we can notice the temperature in a room and get a jumper if it’s cold. Our subconscious is vast and in percentage terms the subconscious would be at least 99% with the conscious mind being the remaining 1% (if that).

The problem is we develop something called the critical factor (we all have it) at around the age of 4-6,. Remember once believing in Father Christmas? Well, then the critical factor comes in and…“how can Father Christmas possibly exist?!” Hypnosis bypasses that “judge” or filter and allows us to choose to believe and accept what the hypnotherapist says; thus going from being terrified of spiders to being not that bothered. We then simply outgrow the old, unnecessary belief system.

When we think of hypnosis it is so easy to imagine a magician dangling a pendulum in front of an audience using the art of mesmerism, making people bark like a dog or sing like Elvis. But people will only do what they want to do in hypnosis. What we cannot do is hypnotise you against your will.  Hypnotherapy is first and foremost. about working within the realms of “want”, choice and trust.  

If you don’t feel safe we can’t do our work. Our “work” is what you want to change. Ultimately you will always be in control . The therapeutic relationship is one of safety and harmony with both parties choosing to enter into a working relationship and choosing to agree to adhere to those boundaries within a contract of trust.

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